Fun Is Good is a philosophy that Jeff and Missy Hammer follow in business and in life. 

To quote the creator of the philosophy, Mike Veeck, "Fun Is Good isn't just a concept.  It's an experience, a feeling, a way of life, and an attitude."

Mike Veeck began his career in baseball working for his legendary father, Bill Veeck, for the White Soxs in the 1970's as Assistant Business Manager and Director of Marketing.  Many years later after many failures and successes in marketing, Mike Veeck is a name associated with fun at the ballpark.  He is co-owner of six minor league baseball teams and co-author of
Fun Is Good: How to Create Joy and Passion in the Workplace.

To quote his online bio, "Mike Veeck runs six minor league baseball teams, and for each of them he’s drafted a business plan that begins with three simple words: “Fun is Good”.  The fun-is-good philosophy not only has worked to make an evening at one of his ballparks-full of laughs, zany promotions and free giveaways-enjoyable for everyone; it has transformed a half-dozen money-losing or start-up teams into a thriving $25 million business."

(Source:  www.funisgood.net)